I'm not your averge Jo
Born in China and raised in New York — and yet, the only Mandarin I’m fluent in is the kind you peel for a snack! Growing up between cultures gave me a unique perspective and a deep curiosity about how people experience the world.
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As a Product Designer, I channel that curiosity into understanding diverse perspectives and uncovering needs that aren’t always obvious. This approach allows me to create solutions that thoughtfully balance both user and business needs.
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I thrive in environments where curiosity drives innovation, collaboration is the norm, and shared problem-solving is a daily practice. These are the spaces where I can design experiences that are intuitive, seamless, and anticipate problems users didn’t even know they had.
My Story
With a background in marketing and sales, I’ve always been a creative storyteller motivated by a desire to understand and engage my audience. Although I’m a designer by trade, I’m a psychologist at heart—deeply fascinated by human behavior and how technology shapes our communication. After college, I founded an app in Europe where I investigated and designed an experience that transformed the way people interact and think about social media. I'm always open to chat about it!
My Values
Lead with empathy. Understanding users is paramount.
Keep it simple. Don't overcomplicate it.
Build for scale. Create things that can be used by many.
Collaborate. Big things can’t be done alone.
Balance priorities. Business needs are important too.
Work Experience
Aug 2022 - Present
Apr 2022 - Jun 2022
May 2021 - Apr 2022
Oct 2020 - May 2021
Dec 2019 - Oct 2020
Clover
​I currently lead and drive design strategy for the restaurant vertical, focusing on optimizing merchant payment workflows and kitchen operations.
Steady app
I validated complex financial product experiences through research and cross-functional collaboration, launching features such as Earning Potential and Steady Cash.
Citibank
I developed simple and elegant design solutions for saving and investing products. Some of which include; Ways to Save, Market News & Insights, and the Investor Learning Center.
Snap eHealth
I shaped the end-to-end experience for a HIPAA-compliant platform which optimized data collection for Annual Wellness Visits for patients using Medicare Advantage.
User experience consultant
I owned user research and defined product and design requirements for start-ups looking to improve their digital presence on the web.