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I'm not your averge Jo

Born in China, raised in New York — and yet, the only Mandarin I’m fluent in is the kind you peel for a snack! My multicultural background gives me a one-of-a-kind perspective, and it’s this blend of cultures that fuels my obsession with understanding people.

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Brownstone Buildings

My Story

With a background in marketing and sales, I’ve always been a creative storyteller motivated by a desire to understand and engage my audience. Although I’m a designer by trade, I’m a psychologist at heart—deeply fascinated by human behavior and how technology shapes our communication. After college, I founded an app in Europe where I investigated and designed an experience that transformed the way people interact and think about social media. I'm always open to chat about it!

My Values

Lead with empathy. Understanding users is paramount.

Keep it simple. Don't overcomplicate it.

Build for scale. Create things that can be used by many.

Collaborate. Big things can’t be done alone.

Balance priorities. Business needs are important too.

Work Experience

Aug 2022 - Present

Apr 2022 - Jun 2022

May 2021 - Apr 2022

Oct 2020 - May 2021

Dec 2019 - Oct 2020

Clover

​I serve as the design lead and subject matter expert for KDS (Kitchen Display System) driving interaction design and user experience strategy to enhance kitchen workflows

Steady app

I designed end-to-end experiences and validated decisions through mixed-method user research to create new features including Earning Potential and Steady Cash Wallet. 

Citibank

I developed simple and elegant design solutions for saving and investing products including Ways to Save, Market News & Insights, and the Investor Learning Center.

Snap eHealth

I led the design and user research for a physician and patient-facing SaaS product optimizing data collection for Annual Wellness Visits for patients using Medicare Advantage.

User experience consultant

I owned user research and defined product and design requirements for start-ups looking to improve their digital presence on the web. 

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